Daar Aeen Rebranding:
Daar Aeen is a well-known concept store in Jeddah, KSA. with a very friendly staff and fun collections of clothes, jewelry, cutlery and stationary. the business have been around for almost 5 years so for a rebranding we were very careful to have the essence of the brand reflected on the logo biased on the Market Studies & the client brief.
we decided to switch the logo to a more minimal & timeless typography with both languages connecting & balancing each other while still embracing the brand’s original professional, welcoming vibes.
Replacing the old logo icon with playful, elegant illustrations for the brand to enhance the logo.
Instagram Highlights icons:
Other design directions shown to the client:
